Dhahran, Kingdom of Saudi Arabia
Business Strategy
The strategy has been to put Customer Experience at the forefront, using digital innovation, technology and AI as our primary tool to change core operations and formulate effective business strategies, while maximizing the strength of the location, and optimizing our services to secure the best tenants for the owners.
Goals and objectives
Complete 360 marketing services for Amaad Project, including Leasing, Brand building and Marketing.
Planning and implementation
For successful implementation of the goals and strategy planned, we made detailed assessments of operational and technology solutions and a deep study of how they can be optimized.
Leasing Services
- Leasing services with an aim to secure an optimum tenant mix for the Amaad Project which will provide sustainable lease rentals to the owners of the Project.
- Family Entertainment Complex
- A strategic approach to develop the Eastern end of the Project as a Family Entertainment Complex (“FEC”) modeled on a BOT basis and including components such as cinema, an amusements park, fast and casual F&B options, etc.
- The FEC is a big draw for the Project, as a convenient entertainment option for the families in Aramco residence and KFUPM students’ residence in particular and the Eastern province in general.
- The people working in the commercial offices also benefit from the F&B options available in the FEC.
Brand Building and Marketing
- Branding,
- Website Development. Hosting & Maintenance
- Social Media Marketing
- Project Progress/construction update videos
- Interior 3D tour & video
- Exterior master plan including 20 Buildings (3D)
- Social series video
- Documentary series
- Coffee table book: Story of the project
Additional Services
- Organizing of small events, exhibitions to attract people to the Project site even before the launch, creating visibility for the project in the local market.
- Installation of LED screens at various strategic locations in the project creating an attractive façade for the project and acts as a first visual medium for advertising the project to the passersby. The LED screens are also an additional source of advertisement revenue.
Innovation and Creativity
In our search for suitable strategies and solutions, we explored best practices for a multi-channel operation built from our core services of Comprehensive 360 Marketing campaigns, Technology and Digital innovations and Commercial Real Estate Leasing Consultancy. One of the unique aspects of implementation was how effectively the combined strength of these multi-channel solutions worked.
